OMEK
Creating a platform for the global bicultural community.
The Opportunity
Omek is building the next generation of communities where innovation, self-empowerment, and social change are at the core. Omek has an unparalleled understanding of the global bicultural experience with a community that spans 6 continents and 90+ countries. Their events, programs, and digital platform are built to address genuine community and business challenges.
The Solution
Since 2019, we worked extensively with freelancers and partners within the community to craft Omek's brand identity from the ground up. This collaboration has resulted in a cohesive brand ecosystem, encompassing everything from the logomark and fonts to the website, color, photo direction, event collateral, and partnership branding.
Our Process
Good Morning Studio has been collaborating with Omek to create a vibrant, culturally resonant brand identity that celebrates the African diaspora and connects a global community.
The logo is inspired by the street vernacular of Guinea, representing Omek's global reach. The wordmark reflects stencils commonly found on street signs in Conakry, with the "O" and "e" mimicking the earth’s axis, tilted at 23.5 degrees. The globe logo symbolizes the connection between two sides of the world, reflecting the bicultural experience of the African diaspora. On apparel and merch, the logo and wordmark can be used separately, offering flexibility across different media and formats.
The brand’s expansive color palette draws from the natural beauty of sunsets and sunrises around the world, further emphasizing Omek’s global identity. Over three years, we developed a library of community portraits that capture Omek's spirit of joy, belonging, and forward-thinking ambition. The photography approach was simple and stripped-back, allowing community members to fully express themselves and embody the essence of Omek.
The website weaves together brand elements and video integration, providing users with an engaging, content-rich experience. The Omek app, built on Circle’s white-label platform, was customized with vibrant color photography and animated GIFs to create an interactive experience that aligns with the brand’s identity.
Custom illustrations and iconography were developed to enhance Omek's digital presence, adding a playful yet cohesive visual language to the website, social media, and community events, while maintaining the brand's core aesthetic.
Credits
Creative Direction:
Kirsten Camara, Annalisa Swank
Design:
Kirsten Camara, Rabi Bah, Wandile Mamba, Sara Biatchinyi, Sofia Lobo, Annalisa Swank
Art Direction:
Kirsten Camara, Sofia Lobo
UX Design:
Annalisa Swank
Illustration & Motion Design:
Mickael Mehala
Photography & Film:
Webster Mugavazi, Shannon Kanhai, Albert Stevanus, Yuri Yabi Blaak
In close collaboration with Omek's leadership team: Kemo Camara, Sandra Roberts, Rabi Bah, Ora Özer, and Simona Nickmanova, Amsterdam, The Netherlands
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