OMEK

Building out a identity system for events across the diaspora.

The Opportunity

Baobab Nights is a strategic networking series created by Omek to foster connections among creators, thinkers, and leaders from communities of African descent in the Netherlands and beyond. Designed to cultivate meaningful relationships, this series offers a platform where professionals can engage in a vibrant and inclusive environment, enhancing their networks and driving collaborative opportunities.

The Solution

Our approach to building this with Omek focused on creating a visual identity—through fonts, colors, patterns, and an illustration system—that embodies joy and unity. This cohesive design framework not only resonates with the community’s spirit but also strengthens Omek’s mission to inspire and connect individuals across diverse backgrounds.

baobab-1
baobab-2
baobab-3
baobab-4
baobab-5
baobab-6
baobab-7
baobab-8
baobab-9
baobab-10
baobab-11
baobab-12
baobab-14

Our Process

In February 2022, Omek began hosting quarterly events for the African diaspora and their allies to explore the cultural elements that have spread from Africa around the world. Each event focuses on a theme—such as jollof rice, storytelling, fashion, or language—and through discussions and games, participants explore the similarities and differences of these topics across the diaspora.

We supported the creative direction for the visual identity for these events, overseeing the design across all graphic, typographic, and event materials. We collaborated with Black Childish, aka Mickael Mehala, to establish the tone for the illustrations and overall concept. Mickael introduced the idea of stamps as a unifying symbol for the diaspora, representing travel, knowledge, and power. These stamps are prominently featured on promotional materials, speaker assets, and throughout event branding.

The bold typography developed for the events was designed to complement Omek’s brand fonts—Circular and Futura—while maintaining its own distinct look and feel. This typography, along with a grid and ink stamp design, adds personality to all event materials, including printed agendas, registration cards, name tags, food menus, presentations, and icebreaker questions.

Event photography plays a crucial role in bringing these gatherings to life, ensuring the intention behind the events is captured along with the activities. Photos are shared across Omek’s website, social media, and online platform to showcase the events and reinforce the community's mission.

Through this cohesive visual identity, the quarterly events not only foster learning and connection but also provide an engaging, culturally resonant experience for attendees.

Credits

Creative Direction:
Kirsten Camara

Design:
Kirsten Camara, Sara Biatchinyi, Sofia Lobo, Mickael Mehala

Illustration:
Black Childish, Yonn Island

Copywriting:
Nyasha Mugavazi, Ora Özer

Photography & Film:
Shannon Kanhai, Yuri Yabi Blaak

In close collaboration with Omek's leadership team: Kemo Camara, Sandra Roberts, Rabi Bah, Ora Özer, Simona Nickmanova, Amsterdam, The Netherlands

Good Morning@1x

Say Good Morning!

For new project enquiries, contact:
hello@goodmorning.global

 

 

 


© Good Morning Studio 2024

Germany, The Netherlands, United States